New ANTONINI advertising campaign curated by Lola Toscani – 1/9/2017

Antonini looks to 2017 with a new brand image and a new advertising campaign curated by Lola Toscani. An "as worn" campaign painted by stylist Ellen Mirck and photographed by Henrik Blomqvist: as international a team as Antonini's audience.

The latest collections of the brand have evolved into linear and geometric shapes, which are reflected in a creative choice oriented towards a clean and contemporary image that plays with intense pastel and tone on tone colours. The Antonini woman is sophisticated and independent, someone who has fully realised her potential, who buys a jewel because she recognizes its intrinsic value and who loves it, not for ostentation but to reward herself.

The campaign will be on-air from January 2017 to coincide with the debut of the new collection at VicenzaOro 2017 and will also include some earlier collections such as Black&White, Matera, Syracuse and a selection of unique pieces of the haute couture line Extraordinaire.


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production time 45 days

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